Our Story

What we are about and what we want to achieve.

My name is Rebecca, and I’m the founder of Choose Conscious.

I originally studied Applied Biology with a focus on environmental science and grew up passionate about the environment. I have always lived by the sea and surrounded by nature; I explored South America in my 20’s. I went on to live in Brazil for a couple of years, where not only did I have a chance to continue my connection with nature, but I also learnt a lot about how the world is divided by wealth.

On return to the UK and through a series of events I ended up pursuing a very corporate career, nothing to do with anything my younger self would have expected and in which I remained for many years.

There isn’t a huge story to tell, not one where I can say I was inspired to start this business by a magical moment or a special person, it is a combination of things, including magical moments and special people but mainly it’s about recognising what has been happening around me and remembering that I want to do better. That coupled with a desire to change, to make better choices and to create a business that supports that.

I felt like I had been consuming too much for too long. My focus like many people has been on convenience and speed, not thinking enough about where items come from. Be it fast fashion, fast furnishings, fast food—popping into high street stores when I need a fashion fix, heading over to Amazon whenever I need something, anything, not thinking about the conditions of individuals working to fulfil our needs and millions of others or the impact on the planet. We don’t need multiple pairs of cheap jeans; we need one decent pair, a pair that hasn’t harmed anyone or anything in its manufacturing process. Yes, that may mean that single pair will cost more, but that’s right, Jeans should not cost £10 – £20, we are just conditioned into cheap and fast and need to relearn the real value of products.

On top of this, I had started to look at the additional impact on the environment of animal-based food production and animal products, plus the ethics relating to it and so chose to become Vegan, it seemed therefore a natural step for the products on Choose to be Vegan or from a Vegan range.

So maybe there is more of a story than I thought.

Recognising what is going on around me, the stress the planet is under, the way big business is treating people, the corporate treadmill, the way animals are treated, the disconnect we all seem to have to these behaviours, well, that is what has led me to start Choose Conscious. I want to offer a way to shop that guarantees that purchasing causes minimal impact, that supports ethical brands and makers and that builds connections and a community of sellers and brands. Bringing this platform to the market aims to strike a balance between consumption and its impact, be that on people, the planet, or animals.

Choose Conscious is proud to be a Certified B Corporation.

The largest online platform on the planet, with a business model that is built on mass consumerism, uses the name of the largest tropical rainforest on the planet. The irony is not lost on us. The Amazon, amongst many other incredible things, is a global regulator, it works to stabilise the climate at local and global levels.

Jeff Bezos Amazon is not.

Let’s challenge that.

Rebecca x